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identis
range of services
   
Consultation
> Brand building and
identity process 
> Brand design and
communication
   
Analysis
> Internal and external perception
> Values and customer profile 
> Market and competition
   
Conception
> Development of a brand platform:
vision, strategy, values
> Positioning and
communication strategy
   
Creation / definitions
> Development of core elements:
name, slogan, trademark
> Visual vocabulary 
> Core statements 
> Brand architecture 
> Brand style
> Visualisation, visual style 
> Implementation
> Application guidelines
   
Implementation
> Corporate design
> Corporate communication
> Corporate architecture
> Exhibition design, exhibits
> Product design


These are the many dimensions to the range of services we offer, all of which are to be embraced, considered, planned or designed. This is because brand personality is individual, and can only be successful individually. We lend the brand personality: the personal face that makes its identity distinguishable. There are millions of faces, but each one is unique.

This uniqueness is not based on the marked differences in the basic structure which connects all people, but on the integrated interplay of different factors, details and nuances. In other words, a face is recognised again and again not by the registration of such details but by spontaneously capturing the whole. Our mandate is the design of an entire face for the brand in this sense, for products, companies, institutions or events.

‘Integrated communication’, something which is so emphatically stressed these days, is indispensible without using a recognizable ‘brand face’ as a basis. The individual sections contain conceptual or design elements, which are individually created for each task. We would be happy to provide you with further information – simply get in touch.